Good Finds
Feed Agency | Digital Design | Branding | Illustration
Brief: At the beginning of 2021 Gumtree rebranded. The new brand campaign was called Good Finds and was about making Gumtree the place where Good Finds happen, finding that thing you really want or that you didn't even know you needed. Following their rebrand, we needed to update Gumtree's emails to align with the new campaign.
Solution: A whole new visual identity was created using the bold and vibrant style of Good Finds, which was then rolled out into BAU, trigger, and ad-hoc emails.
The Good Finds branding included the use of sticker assets which the client provided us with initially. However, these were limited to basic shapes so to expand the use of these, I created a new set of illustrative stickers that could be used alongside other creative assets and imagery.
