Gumtree BAU
Feed Agency | Digital Design | Branding | Illustration
Brief: At the end of 2020, Gumtree's weekly BAU emails needed a creative refresh to ensure they remained engaging for users and aligned with Gumtree's new creative direction on social.
Brief: At the end of 2020, Gumtree's weekly BAU emails needed a creative refresh to ensure they remained engaging for users and aligned with Gumtree's new creative direction on social.
Solution: To create more visual cohesion a new visual identity was created which followed a similar style, using organic shapes, lines, illustrations, and a softer colour palette.
Welcome email stream
Brief: The previous welcome send was created to drive app downloads and was a single email, however, business priorities had shifted and Gumtree was looking to create a welcome stream that followed a conversion strategy and aligned with social and the new creative for BAU.
Solution: One introduction email was created, plus two additional emails promoting buying and selling.
The creative incorporated elements from the new design direction whilst creating a separate visual identity
for the stream.
The creative incorporated elements from the new design direction whilst creating a separate visual identity
for the stream.
